Campaign Report

The Campaign Report page gives you access to performance and engagement data for the email campaigns and SMS campaigns that have been sent by all account users. The page is accessible by clicking CAMPAIGN REPORTS from the REPORTS section in the sidebar of your TicketReach user dashboard.

The Campaign Report is split into two tabs: OVERVIEW and ALL CAMPAIGNS.

OVERVIEW TAB

When you open the Campaign Reports page, the OVERVIEW tab is automatically displayed.

FILTERING TOOLS

A DATE RANGE drop-down menu is located at the top of the page above the OVERVIEW tab. Click the arrow in the drop-down box to select the date range for your report. There are five date range options:

• Last 30 days (the preceding 30 days)
• Last month (the previous calendar month)
• Last 6 months (the previous 6 calendar months)
• This year (current year to date)
• Custom range (when you select this option, a calendar opens for you to select the specific start date and end date for the date range you want)

When you select your desired date range, the information on this page updates automatically.

EMAIL CAMPAIGNS SECTION

The Email Campaigns Section displays a number indicating how many email campaigns have been sent during the selected date range. This information also appears below the number in a green “# Sent” box. You can also see the number of email campaigns you have scheduled to send in the future during the selected date range in the blue “# Scheduled” box.

SMS CAMPAIGNS SECTION

The SMS Campaigns Section displays a number indicating how many text message campaigns have been sent during the selected date range. This information also appears below the number in a green “# Sent” box. You can also see the number of SMS campaigns you have scheduled to send in the future during the selected date range in the blue “# Scheduled” box.

ACTIVE AUTOMATIONS SECTION

The Active Automations Section displays a count of automated email campaigns that were active in your account during the selected date range. For example, if you have 3 unique active automations in your account, this number will display as 3 regardless of how many individual messages were sent to recipients during the selected date range.

EMAIL PERFORMANCE SECTION

The Email Performance Section shows you the average performance analytics based on the selected date range. The average is calculated by adding the data for all campaigns in the date range for each metric tracked (delivered, bounced, unsubscribed, and marked as spam) and dividing the result by the number of campaigns sent during the selected data range.

For example, if you send 3 campaigns during the selected date range with delivered results of 75%, 82%, and 96%, the average Delivered statistic that displays on your report is 84% (.75 + .82 + .96 \= 2.53/3 \= .84).

Metrics in the Email Performance Section

Delivered: The average percentage of individual email messages sent from your account during the selected date range that were actually delivered to the recipient’s inbox. Note that when a message is delivered, that does not necessarily mean the recipient opened the message.

Bounced: The average percentage of individual email messages you sent to recipients during the selected date range that were not delivered because there was a problem with users’ email addresses, mailboxes, or their Email Service Providers (ESPs – such as Gmail, Apple Mail, Outlook, etc.).

Unsubscribed: The average percentage of individual recipients who received your email messages during the selected date range and clicked the unsubscribe link in a message to opt out from receiving emails from you in the future.

Marked as Spam: The average percentage of individual recipients who received your email messages during the selected date range and clicked a link in their email platform to mark the post as spam or send it to their junk folder.

EMAIL ENGAGEMENT TIMELINE SECTION

The Engagement Timeline Section provides you with a graph of the Email Performance Section metrics (Delivered, Bounced, Unsubscribed, Marked as Spam) during the selected date range. This graph can help you identify trends, problems and opportunities.

For example, if you see a big spike in unsubscribes, a specific campaign may not have resonated with the target audience of recipients. This information can help you plan more effective campaigns and audience segmentation in the future. A large dip in delivered rates or increase in bounce rates could mean your list of email addresses includes bad data. You may want to review your list to ensure you have accurate addresses.

SMS PERFORMANCE SECTION

The SMS Performance Section shows you two metrics: the average percentage of Delivered messages and the average percentage of messages that Failed to deliver during the selected date range. The average is calculated by adding the data for all campaigns for each metric tracked (delivered, failed) and dividing the results by the number of campaigns sent during the selected data range.

For example, if you send 3 campaigns during the selected date range with delivered results of 30%, 52%, and 61%, the average Delivered statistic that displays on your report is 48% (.30 + .52 + .61 \= 1.43/3 \= .48).

SMS ENGAGEMENT TIMELINE SECTION

The Engagement Timeline Section provides you with a graph of the SMS Performance Section metrics (Delivered, Failed) during the selected date range. This graph can help you identify trends, problems and opportunities.

For example, if you see a big spike in Failed deliveries, you could be using a list of SMS addresses that includes bad data. You may want to review your list to ensure you have accurate information.

ALL CAMPAIGNS TAB

When you select the ALL CAMPAIGNS tab, a list of all campaigns created during the selected date range displays. This page defaults on the Email campaign tab visible at the top of the report. To view your SMS campaigns, select the SMS tab.

FILTERING TOOLS

A DATE RANGE drop-down menu is located at the top of the page above the OVERVIEW tab. Click the arrow in the drop-down box to select the date range for your report. There are five date range options:

• Last 30 days (the preceding 30 days)
• Last month (the previous calendar month)
• Last 6 months (the previous 6 calendar months)
• This year (current year to date)
• Custom range (when you select this option, a calendar opens for you to select the specific date range you want)

When you select your desired date range, the information on this page updates automatically.

EXPORT AS CSV SECTION

You can export the results of your search by clicking on the Export as CSV button at the top left of your screen above the list of campaigns.

EMAIL CAMPAIGN DATA COLUMNS SECTION

The Email Campaigns Report list includes 4 columns:

• Name: This field shows the name of your email campaign. You can also see a colored button below the campaign name displaying the status of the campaign (Sent, Draft, Scheduled, Approval Pending, Approved, Archived, Rejected) and the date and time it was sent.
• Recipients: This is a count of the number of recipients on the email list that the campaign was sent to.
• Delivered: This column shows both the count of messages that were successfully delivered to recipients on the email list as well as the percent of delivered messages (# delivered/# sent).
• Unsubscribed: This column shows both the count of recipients who unsubscribed from your mailing list after receiving your message as well as the percent of recipients who unsubscribed (# unsubscribed/# sent).

SMS CAMPAIGN REPORT COLUMNS

The SMS Campaigns Report list includes 4 columns:

• Name: This field shows the name of your SMS campaign. You can also see a colored button below the campaign name showing the status of the campaign (Sent, Draft) and the date and time it was sent.
• Recipients: This is a count of the number of recipients on the recipient list that the campaign was sent to.
• Delivered: This column shows both the count of messages that were successfully delivered to recipients on the list as well as the percent of delivered messages (# delivered/# sent).
• Failed: This column shows both the count of recipients from your recipient list who did not receive your message due to a delivery failure as well as the percent of recipients who did not receive the message (# failed/# sent).

DATA COLUMN TOOLS

You can sort the campaign results for email and SMS campaigns in ascending or descending order by selecting the arrows to the right of each column heading.

To select and open a campaign to get more information, double-click on the campaign name, or select the checkbox to the left of the campaign name and hit the Enter key. To open multiple campaigns at the same time, select multiple checkboxes and hit the Enter key. To open all campaigns, select the check box to the left of the Name heading in the first column.

You can increase or decrease the number of rows displayed on each page of your report using the “Showing # Rows Per Page” drop-down menu at the bottom left side of the results lists. Just select the arrow to the right of the number, and select the number of rows you want to see. The list updates automatically.

If you have many campaigns and multiple pages in your list, use the left and right arrows on the right side of the bottom of the list to navigate through each page.

INDIVIDUAL CAMPAIGN REPORT

When you select an individual campaign from the All Campaigns report results, that campaign’s performance report opens.

This page has two tabs: Overview and Recipients. The page defaults to display the Overview information when you land on it.

OVERVIEW TAB

The Overview tab shows you the results of your campaign broken into three sections: Email Performance, Engagement, and Link Activity.

Email Performance Section

At the top of the Email Performance section, you’ll see the following data:

• Current Status: The status of your campaign could be Sent, Draft, Scheduled, Approval Pending, Approved, Archived, Rejected
• Campaign Timeline: The date and time your campaign was sent.
• Campaign Channel: Email or SMS
• Total Recipients: A count of the total number of recipients on the list you sent your campaign to. Select the View All link to see information about these recipients.
• Total Delivered: A count of the total number of recipients who received your message (either to the inbox or spam folder). Select the View All link to see information about these recipients.

A breakdown of the campaign results is also provided in the Email Performance section showing:

• Sent: A count of the number of messages sent to individual recipients in your campaign
• Delivered: A count of the total number of recipients whose received your message (either to the inbox or spam folder).
• Bounced: A count of the total number of messages sent to individual recipients that were not delivered due to a technical problem such as an incorrect email address or a temporary problem with a recipient’s email inbox.
• Spam Reports: A count of the total number of recipients who marked your message as spam or sent it to their junk folder after receiving it.
• Unsubscribed: A count of the total number of recipients who unsubscribed from your mailing list after receiving your message.

Engagement Section

The Engagement section recaps some of the data provided in the Email Performance section and expands on that data by providing percentages calculated as follows:

• Delivered Rate: # Delivered/# Sent
• Bounce Rate: # Bounced/# Sent
• Unsubscribe Rate: # Unsubscribed/# Sent
• Marked as Spam: # Marked as Spam/#Sent

Link Activity Section

The Link Activity Section provides valuable information about how recipients engage with the content in your messages. You can quickly see which links motivated recipients to click and learn more. The data available in this section is displayed in 4 columns:

• Link: This column displays the specific link being tracked in your campaign.
• Unique Clicks: The number of times unique recipients clicked on the link. If a recipient clicked on the link multiple times, this would only count as one unique click.
• Total Clicks: The total number of times the link was clicked by all recipients. If a recipient clicked on the link multiple times, all clicks would be counted in this metric.
• Actions: This column gives you quick access to common actions.

You can sort the Link Activity results in ascending or descending order by selecting the arrows to the right of each column heading.

RECIPIENTS TAB

When you select the Recipients Tab, you see information about individuals that your campaign was sent to.

Filtering Tools

Use the filtering tools to find specific recipients or groups of recipients. Enter a name or email address into the text box, and use the Status drop-down menu to find them.

Export As CSV Section

You can export the results of your search by clicking on the Export as CSV button at the top left of your screen above the list of campaigns.

Recipients Data Columns Section

The Recipients Report list includes 4 columns of data:

• Name: The recipient’s name
• Email: The recipient’s email address
• Status: The status of the recipient’s receipt of the campaign (Delivered, Bounced, Marked as Spam, or Unsubscribed)
• Last Updated on (UTC): The most recent date and time when the data was updated.

DATA COLUMN TOOLS

You can sort the recipients list in ascending or descending order by selecting the arrows to the right of each column heading.

To select and open a recipient to get more information, double-click on the recipient’s name, or select the checkbox to the left of the recipient name and hit the Enter key. To open multiple recipients at the same time, select multiple checkboxes and hit the Enter key. To open all recipients, select the check box to the left of the Name heading in the first column.

You can increase or decrease the number of rows displayed on each page of your Recipients report using the “Showing # Rows Per Page” drop-down menu at the bottom left side of the results lists. Just select the arrow to the right of the number, and select the number of rows you want to see. The list updates automatically.

If you have many recipients and multiple pages in your list, use the left and right arrows on the right side of the bottom of the list to navigate through each page.