UTM Report
You can access the UTM reports you’ve created in TicketReach by clicking the UTM REPORTS link in the REPORTS section from the sidebar of your TicketReach user dashboard.
The All UTM Reports page opens.
If you’ve already created UTM reports, they’ll appear in a list on this page. Select the UTM Report you want to view to open it.
Below the title of the report are two tabs: Overview and Report. The page defaults to display the Overview tab when you open it.
OVERVIEW TAB
The Report Overview includes two links at the top of the page. Click on the Campaign Link to copy an abbreviated version of the tracking link to your clipboard (available to AttendStar users only). Click on the Tracking Link to copy the entire URL to your clipboard with UTM codes appended.
Below the Report Overview title, the date the UTM report was created displays followed by the data entered when the UTM report was created. If you need to revise anything in the UTM report, select the EDIT REPORT button in the top right of the page. If you want to duplicate the UTM report or delete the campaign, click the three dots to the right of the Edit Report button.
The Most Recent Visits section of the Overview tab provides data about the campaign performance. Use the drop-down menu to select the visits you want to display. The data results include five columns:
- Order ID: AttendStar users can view the associated order ID for the purchase from the AttendStar ticketing system.
- IP Address: This column tells you the IP address of the person who clicked on the link being tracked with your UTM code.
- Platform: This column tells you the email or SMS platform used by the person who clicked the link being tracked with your UTM code.
- Browser: This column tells you the browser used by the person who clicked the link being tracked with your UTM code.
- Created On: This column tells you the date and time when the visit took place.
You can sort the list by clicking the up or down arrows to the right of each column heading.
REPORT TAB
The Report tab provides detailed performance data for the UTM campaign.
The data is separated into three sections: UTM Analytics, Visit Analytics, and Order Analytics. Keep in mind, order, ticket, revenue, conversion, ROI, and investment data will only be available for AttendStar users.
UTM ANALYTICS
The UTM Analytics section of the UTM Report displays the following campaign link data:
- Total Tickets: Total number of tickets purchased after link clicks
- Tickets Per Order: Number of tickets purchased per order placed after link clicks \= total tickets sold / number of orders
- Total Revenue: Total ticket sales revenue generated by link clicks
- Revenue Per Order: Revenue generated per order placed after link clicks \= total revenue / number of orders
- Conversion Rate: Percentage of all link clicks that led directly to ticket orders \= number of orders / number of clicks
- Cost Per Conversion: Total cost of a ticket order (i.e., conversion) to you \= total cost of the campaign / total number of conversions achieved
- ROI: The return on investment (i.e., net profit) you achieved from the campaign reported as a percentage \= (total revenue - campaign cost / campaign cost) X 100
- Investment Gain: The profit you gained from the campaign \= total revenue - ad spend
VISIT ANALYTICS
The Visit Analytics section displays the following data:
- Total Visits: Number of visits to the URL from clicks on the UTM campaign link
- Desktop: Number of total visits from visitors using desktop computers
- Mobile: Number of total visits from visitors using mobile devices
ORDER ANALYTICS
The Order Analytics section displays the following data:
- Total Orders: Number of orders generated via visits to the URL from clicks on the UTM campaign link
- Desktop: Number of total orders from visitors using desktop computers
- Mobile: Number of total orders from visitors using mobile devices